The rise of the independent videographer

A case study:
The Station

Now that you’ve taken a look at one of the main video hosting sites, it might be a good idea to look at your competition. Video editing doesn’t have to be a competition of course, but one does make their videos so that they can be seen and the only way that can happen is to gain a bit of fame. A prime example of this is a Youtube group called “The Station.”

What started as a group of scattered, independent bloggers has turned into an online phenomenon. The Station, for those unfamiliar, is a Youtube channel comprised of almost a dozen bloggers and videographers. All the members have their own channels and all have risen in the Youtube world through their own work. In contrast to this independent streak, The Station is a channel dedicated to the collaborations of these artists. They are a modern day Group of Seven. They are the online artists capturing the modern day world and sending it back out in parody.

20 years ago, a group like this would not have been possible. The technology simply did not exist. But increased availability of video editing software and an easily accessible platform for sharing these videos has created an online revolution. Film makers who might not have had the resources can easily and cheaply share their work with the world.